La French Touch : History of Star Wars French merchandising & marketing France 1977-1986.
- An unofficial BOOK available since June 2013
2016 UPDATED & EXPANDED EDITION
40+ pages - NOVEMBER 2015
The release of “Star Wars” in 1977 brought an incredible opportunity to
reinvent promotional and marketing strategies through
film-related merchandising. Star Wars products hit the market from
the very beginning, culminating with the release of “Return of the Jedi” in 1983,
which enabled consumers to buy almost anything they desired.
France was among the very first countries to have Star Wars-related merchandise at retail, including some items exclusively designed for the domestic market before the progressive standardization of products was implemented across Europe.
This unofficial book is the outcome of years of research and two decades of collecting.
The book re-examines the response the original Star Wars movies received in France,
through a wide selection of press and documentary references;
and features individual product photography of the entire range of French merchandise released from 1977 to 1986
– some heretofore unreferenced or thought to exist only in myth. This book allows the reader
to follow and analyze the development of the merchandising
and marketing methods associated with this world-famous
This book will appeal to all generations of Star Wars fans,
as well as to collectors, nostalgia buffs, and anyone
curious to relive the evolution of the merchandising and
marketing of the Star Wars license in France. Available in two separate editions: FRENCH and ENGLISH.
Click the 'ORDER' link to reserve your signed copy (limited quantities).