La FRENCH TOUCH: The DEFINITIVE GUIDE to FRENCH vintage STAR
WARS collectibles 1977-1987.
2016 UPDATED & EXPANDED EDITION
30+ pages - NOW AVAILABLE
The release of “Star Wars” in 1977 brought an incredible opportunity to
reinvent promotional and marketing strategies through
film-related merchandising. Star Wars products hit the market from
the very beginning, culminating with the release of “Return of the Jedi” in 1983,
which enabled consumers to buy almost anything they desired.
France was among the very first countries to have Star Wars-related merchandise at retail, including some items exclusively designed for the domestic market before the progressive standardization of products was implemented across Europe.
This unofficial book reviews the history and individual product
photography of the entire range of French merchandise
released from 1977 to 1987 – some heretofore unreferenced
or thought to exist only in myth, including as well the
French MECCANO and European TRILOGO toys lines. It also
re-examines the response the original Star Wars movies
received in France, through a wide selection of press and
This edition is the MOST comprehensive and yet-complete
book about vintage Star Wars collectibles from France, the
outcome of two decades of research and collecting. It
comes with a stunning new cover giving a glimpse of the
products categories inside, and 30 additionnal pages with
Readers will enjoy the development of the merchandising
and marketing associated with this world-famous license
throughout 270 color pages and 1500+ stunning photographies.
Available in two separate editions: FRENCH and ENGLISH.
Click the 'ORDER' links to get your copy (limited quantities).