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La French Touch : History of Star Wars French merchandising & marketing France 1977-1986.
- An unofficial BOOK available since June 2013


The release of “Star Wars” in 1977 brought an incredible opportunity to reinvent promotional and marketing strategies through film-related merchandising. Star Wars products hit the market from the very beginning, culminating with the release of “Return of the Jedi” in 1983, which enabled consumers to buy almost anything they desired.

France was among the very first countries to have Star Wars-related merchandise at retail, including some items exclusively designed for the domestic market before the progressive standardization of products was implemented across Europe.

  This unofficial book is the outcome of years of research and two decades of collecting. The book re-examines the response the original Star Wars movies received in France, through a wide selection of press and documentary references; and features individual product photography of the entire range of French merchandise released from 1977 to 1986 – some heretofore unreferenced or thought to exist only in myth. This book allows the reader to follow and analyze the development of the merchandising and marketing methods associated with this world-famous license.

This book will appeal to all generations of Star Wars fans, as well as to collectors, nostalgia buffs, and anyone curious to relive the evolution of the merchandising and marketing of the Star Wars license in France. Available in two separate editions: FRENCH and ENGLISH.


Click the 'ORDER' link to reserve your signed copy (limited quantities).


  © 2015 by Stephane Faucourt - All rights reserved.
Star Wars, la Guerre des Etoiles, associated titles, logos, characters and related titles are registered trademarks of Lucasfilm LLC TM&© 2014. Other brands listed are registered names of their respective owners. These website, related book and the author are not authorized, endorsed, approved, affiliated, or produced by Lucasfilm Ltd. Their purpose is solely intended as a reference guide to Star Wars fans and collectors, and content is only the personal point of view of the author.