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La FRENCH TOUCH: The DEFINITIVE GUIDE to FRENCH vintage STAR WARS collectibles 1977-1987.


The release of “Star Wars” in 1977 brought an incredible opportunity to reinvent promotional and marketing strategies through film-related merchandising. Star Wars products hit the market from the very beginning, culminating with the release of “Return of the Jedi” in 1983, which enabled consumers to buy almost anything they desired.

France was among the very first countries to have Star Wars-related merchandise at retail, including some items exclusively designed for the domestic market before the progressive standardization of products was implemented across Europe.

  This unofficial book reviews the history and individual product photography of the entire range of French merchandise released from 1977 to 1987 – some heretofore unreferenced or thought to exist only in myth, including as well the French MECCANO and European TRILOGO toys lines. It also re-examines the response the original Star Wars movies received in France, through a wide selection of press and documentary references.

This edition is the MOST comprehensive and yet-complete book about vintage Star Wars collectibles from France, the outcome of two decades of research and collecting. It comes with a stunning new cover giving a glimpse of the products categories inside, and 30 additionnal pages with amazing material.

Readers will enjoy the development of the merchandising and marketing associated with this world-famous license throughout 270 color pages and 1500+ stunning photographies.

Available in two separate editions: FRENCH and ENGLISH.


Click the 'ORDER' links to get your copy (limited quantities).


  © 2015 by Stephane Faucourt - All rights reserved.
Star Wars, la Guerre des Etoiles, associated titles, logos, characters and related titles are registered trademarks of Lucasfilm LLC TM&© 2015. Other brands listed are registered names of their respective owners. These website, related book and the author are not authorized, endorsed, approved, affiliated, or produced by Lucasfilm Ltd. Their purpose is solely intended as a reference guide to Star Wars fans and collectors, and content is only the personal point of view of the author.